Bob Rothenbuehler is an accomplished financial services professional with deep roots in the Upper Midwest. Throughout his career, he has held management and executive leadership roles across a variety of companies and nonprofit organizations.
Bob is known for his creative problem-solving and innovative strategies designed to reduce out-of-pocket costs—such as taxes and interest—while helping clients mitigate the risks of inflation and market volatility. His thoughtful approach provides clients with greater certainty, peace of mind, and the confidence to live their best life before and throughout retirement.
Guided by his faith and a commitment to serving Christ, Bob has spent many years in leadership and volunteer roles, including Messiah Lutheran Church, the Mankato YMCA Board of Directors, Lutheran Campus Ministries, Young Life, and A Fresh Start.
Bob is married to his wife, Cindy. They are proud parents of their daughter, Abby, son-in-law Tyler, and delighted grandparents to Elsie and Hudson.
Our Solutions
Creating a “Win-Win” for Employers and Employees
By addressing employer needs with a solution that delivers what employees really want.
Results for the Employer
It’s a better way to:
Hire Top Talent
Roughly 20–25% of new hires come through referrals from current employees. Benefits worth talking about turn your best people into your best recruiters.
Improve Employee Retention
Recruiting and training replacements crushes margins — and losing your most talented people costs the most of all. Benefits worth staying for protect both.
Loyalty Match & Recognition program
The monthly Employer Loyalty Match is an employer-sponsored contribution based on each employee’s length of service and value to your organization. As employees reach loyalty milestones, GOALL issues a Certificate of Loyalty — recognition that strengthens company culture.
Improve Employee Retention
Stand out from competitors with a benefits package employees genuinely value — one that protects them throughout their careers and into retirement.
Increase Profit Margins
Improve profitability while strengthening employee loyalty and peace of mind. Lower benefit costs + higher retention = a measurable impact on business performance.
Results for Employees
Innovative solutions delivered to employees:
Benefits that protect them from life’s risks
Market Risk
Employees never lose money when the market declines — growth is locked in.
Income Risk
Income does not impact Social Security taxation or put employees in a higher tax bracket.
Health Risk
Covers Terminal Illness, Critical Illness, Critical Injury, Chronic Illness, and Alzheimer’s Disease — leading causes of bankruptcy and foreclosure.
Legislative & Task Risk
Retirement benefits are received tax-free, shielding employees from future tax hikes or legislative changes.
Untimely Death
Tax-free funds to supplement a surviving family’s income or leave a meaningful financial legacy.
Permanent benefits
Employees are protected throughout their working careers and in retirement from Life’s Risks
Tax-free Retirement
All money received for retirement is tax-free.
Join the Journey Toward Financial and Spiritual Enrichment
Embark on a transformative journey, where financial growth aligns seamlessly with spiritual values. Experience the peace of mind from knowing your financial future is in the hands of a trusted advisor who prioritizes your well-being.
Empower your business. Secure your future. Build a lasting legacy.
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SEE IT IN ACTION
WATCH & LEARN HOW THE GOALL PROGRAM WORKS
Before you fill out the form, take a few minutes to see exactly how the GOALL Program protects your employees and helps your business grow. This interactive presentation walks you through everything.
Ready to take the next step?
THE GOALL SOLUTION
ONE PRODUCT. PROTECTIONS FROM FIVE MAJOR LIFE RISKS.
FlexLife by National Life Group - all five protections in a single employer benefit.
Early-Stage Brand Design
More than a logo, a strong brand communicates who you are, what you stand for, and why customers should choose you. We help businesses build brands designed for growth.
Authority & Positioning
Expertise alone isn’t enough. We help leaders and businesses establish authority, differentiate themselves, and create a reputation that attracts opportunities and trust.
Design & Pricing Architecture
Pricing should be intentional, not guesswork. We help businesses structure offers and pricing models that increase value, improve profitability, and simplify the buying experience.
Revenue Model Design
A strong revenue model creates more than sales—it creates stability, profitability, and enterprise value. We help businesses design revenue systems built for sustainable growth.
SIDE BY SIDE
GOALL vs. Traditional 401(k) / IRA
Take the time to get yourself educated. See how the GOALL Program stacks up against traditional retirement plans — feature by feature.
