Danna Watkins

License# 21128913

(909) 257-8988

Licensed Financial Professional | Retirement & Financial Strategy Advisor | U.S. Navy Veteran

I did not enter the financial services industry by chance—I was driven by a moment I never want another family to experience. After losing my stepfather, who had outlived his term life insurance, I witnessed my mother navigate profound loss without a financial safety net. That experience became my mission: to educate and protect families before life forces the conversation.

I am a U.S. Navy veteran and a retired Data Analyst and Strategic Planner for the Veterans Healthcare Administration. I hold a Master’s degree in Analytics and a Lean Six Sigma Black Belt certification. My professional background is rooted in solving complex problems—leading enterprise-level initiatives that reduced costs, improved efficiency, and enhanced decision-making at scale. I bring that same level of rigor and discipline to retirement and financial strategy.

I specialize in serving pre-retirees, federal employees, transitioning military personnel, and small business owners—helping them address the questions that matter most:

  • How can I create tax-free retirement income?
  • How can I protect my family?
  • How can I provide better benefits to my employees?
  • What strategies can help me retain talent and reduce turnover?

My approach is education-first. I empower individuals to gain clarity and confidence before making financial decisions.

DISCOVER GOALL

WATCH & LEARN HOW THE GOALL PROGRAM WORKS

Take a few minutes to explore how the GOALL Program helps protect your employees and supports your business’s growth. This interactive presentation explains the benefits and how to get started.

Ready to take the next step?

Our Solutions

Creating a “Win-Win” for Employers and Employees

By addressing employer needs with a solution that delivers what employees really want.

Results for the Employer

It’s a better way to:

Hire Top Talent

Roughly 20–25% of new hires come through referrals from current employees. Benefits worth talking about turn your best people into your best recruiters.

Improve Employee Retention

Recruiting and training replacements crushes margins — and losing your most talented people costs the most of all. Benefits worth staying for protect both.

Loyalty Match & Recognition Program

The monthly Employer Loyalty Match is an employer-sponsored contribution based on each employee’s length of service and value to your organization. As employees reach loyalty milestones, GOALL issues a Certificate of Loyalty — recognition that strengthens company culture.

Strengthen Your Competitive Advantage

Stand out from competitors with a benefits package employees genuinely value — one that protects them throughout their careers and into retirement.

Increase Profit Margins

Improve profitability while strengthening employee loyalty and peace of mind. Lower benefit costs + higher retention = a measurable impact on business performance.

Results for Employees

Innovative solutions delivered to employees:

Benefits that protect them from life’s risks

Market Risk
Employees’ indexed cash value is protected from losses caused by market declines, and credited interest is locked in. Policy fees and charges still apply.

Income Risk
Income does not impact Social Security taxation or put employees in a higher tax bracket.

Health Risk
Covers Terminal Illness, Critical Illness, Critical Injury, Chronic Illness, and Alzheimer’s Disease — leading causes of bankruptcy and foreclosure.

Legislative & Tax Risk
Retirement benefits are received tax-free, shielding employees from future tax hikes or legislative changes.

Untimely Death
Tax-free funds to supplement a surviving family’s income or leave a meaningful financial legacy.

Permanent Benefits

Employees are protected throughout their working careers and in retirement from life’s risks.

Tax-Free Retirement

All money received for retirement is tax-free.

Join the Journey Toward Financial and Spiritual Enrichment

Embark on a transformative journey, where financial growth aligns seamlessly with spiritual values. Experience the peace of mind from knowing your financial future is in the hands of a trusted advisor who prioritizes your well-being.​

Empower your business. Secure your future. Build a lasting legacy.

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THE GOALL SOLUTION

ONE PRODUCT. PROTECTION FROM FIVE MAJOR LIFE RISKS.

FlexLife by National Life Group - all five protections in a single employer benefit.

Circular infographic titled Life's Risks, showing Market Risk, Income Risk, Health Risk, Legislative Risk, and Tax Risk.

Market Risk

Protects employees’ indexed cash value from losses caused by market declines. Policy fees and charges still apply.

Income Risk

Helps employees build a source of supplemental retirement income to support their needs and lifestyle.

Health Risk

Provides living benefits that let employees access part of their death benefit for qualifying terminal, critical, or chronic illnesses.

Legislative Risk

Helps employees diversify their retirement strategy so they rely less on plans affected by changing laws.

Tax Risk

Provides access to potentially income-tax-free supplemental retirement income, subject to policy requirements and applicable tax rules.

SIDE BY SIDE

GOALL vs. Traditional 401(k) / IRA

Take the time to get yourself educated. See how the GOALL Program stacks up against traditional retirement plans — feature by feature.